My Journal.

A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical and actionable advice so you can learn the lessons that took me 20 + years.

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CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell

Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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When You Find THIS, Your Career Will Take Off.

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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INVESTING, PROPERTY, WEALTH Wendy Russell INVESTING, PROPERTY, WEALTH Wendy Russell

5 Properties I'll Never Buy

When I’m searching for a client’s Dream Home, a pool is often high on the wish list, BUT, when it comes to buying an investment property, I’m the first to strike out a property with a pool. This post describes why, and identifies other Red Flags in properties you should steer clear of.

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BUSINESS, MONEY, WEALTH Wendy Russell BUSINESS, MONEY, WEALTH Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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