My Journal.

A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years.

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REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell REAL ESTATE LIFE, BUSINESS, CAREER Wendy Russell
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Asking (and getting) Share-Worthy Testimonials

Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell
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Why Every Agent Needs To Build Their Personal Brand

Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

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CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell

Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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When You Find THIS, Your Career Will Take Off.

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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