My Journal.

A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years.

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CAREER, MONEY, REAL ESTATE LIFE Wendy Russell CAREER, MONEY, REAL ESTATE LIFE Wendy Russell

Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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BUSINESS, MONEY, WEALTH Wendy Russell BUSINESS, MONEY, WEALTH Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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