MY JOURNAL is a collection of storytelling articles that highlight my journey as a businesswoman and independent agent. I share personal stories and life lessons, as well as insights into business, branding, real estate, investing, and building a career that gives you the freedom to live a life you love.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell
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Why Every Agent Needs A Personal Brand

Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

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PERSONAL Wendy Russell PERSONAL Wendy Russell

The Project That (sadly) Broke Us

Completing my first major development was a bitter-sweet experience. Despite the project’s success - the realisation my relationship was over was a bitter-sweet moment. Here’s the one takeaway I learned in the process.

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CAREER, BUSINESS, MONEY Wendy Russell CAREER, BUSINESS, MONEY Wendy Russell

Real Estate and the GCI Obsession

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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CAREER Wendy Russell CAREER Wendy Russell

Why The Top Performers Focus On Mindset

Why is it that some of us reach those career milestones somewhat effortlessly whilst others struggle for years trying to make a go of it. The answer - Mindset. This post shares the particular challenge I had when I transitioned from Seller’s Agent to Buyer’s Agent and what I needed to do in order to make it a long-term success.

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CAREER Wendy Russell CAREER Wendy Russell

Are Your Posts Too Braggy?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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