I’ve grown a team AND been a solo real estate agent but which was right? More importantly, how do you know which way YOU should lean if you want to max out your earning capacity.

What if I told you that as a woman in real estate, you had an unfair career advantage you didn’t even know existed? Most female agents are sitting on a silent skillset that wins more business than you think. Let’s unpack what your 3 superpowers are and why we’ve been led to believe they’re no big deal.

Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

When I made a decision to become ruthless with how I spent my time, things started to shift in my career (in a good way). This is how you step into the high-value zone as an agent…

Leads are your lifeblood when you work in real estate but what happens when they start to dry up? This post shares how I get my leads and the reasons you might not be getting as many as you should.

It’s an agent’s worse nightmare. That deal you’ve been working on for weeks just went south and now you’re in a rant about why you need to quit the industry. This post explains how I’ve learned to keep my emotions in check so I can pivot quicker and get on with agent life.

These are my top referral partners for my real estate business.

As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.

Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.

Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

In this post I share a breakdown of what I did in Month One of my buyer's agency business.

This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".

Are men really intimidated by strong, successful women? This is the age old debate circling amongst the women's groups worldwide and with all the stats leaning toward the answer being YES, I beg to differ. Here's why I think it's not the fierce independence that makes them run and hide - it's the energy.

This post outlines the reasons why I don't join all my money and investments with my husband. Whether we’re single or partnered, I’m a strong believer in having your own money and investment plan outside of any significant other. This article explains why.

Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.

When you've been around the merry go round a couple of times like I have, you get to realise what's important in a romantic partner. Here are my top 4 qualities I feel every independent driven woman should be looking for in a life partner.

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

TRIGGER WARNING! If you’ve ever had to say goodbye to a beloved pet, this will hit home. As they say, there are many seasons in this life. This was one of the hardest for me. — here’s what I learned.