
My Journal.
A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years.
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LATEST POST —
How My Business Structure Is Setup
I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.
Is Being A Boss-Babe Turning Him Off?
Are men really intimidated by strong, successful women? This is the age old debate circling amongst the women's groups worldwide and with all the stats leaning toward the answer being YES, I beg to differ. Here's why I think it's not the fierce independence that makes them run and hide - it's the energy.
Should You Join All Your Money With Your Partner?
This post outlines the reasons why I don't join all my money and investments with my husband. Whether we’re single or partnered, I’m a strong believer in having your own money and investment plan outside of any significant other. This article explains why.
Who Should Smart Successful Independent Women Marry?
When you've been around the merry go round a couple of times like I have, you get to realise what's important in a romantic partner. Here are my top 4 qualities I feel every independent driven woman should be looking for in a life partner.
What We Can Learn From The Seasons Of Life
TRIGGER WARNING! If you’ve ever had to say goodbye to a beloved pet, this will hit home. As they say, there are many seasons in this life. This was one of the hardest for me. — here’s what I learned.
How I Manage My Energy As An Introverted Real Estate Agent
I love working in real estate but as an introvert, there are times I feel like quitting because this job can be incredibly draining! If this sounds like you, the points I share in this post are going to resonate and give you some goalposts on how you can best manage your energy in the week to week.
My Biggest Takeaway From The Project That Ended My Relationship
Completing my first major development project was a bitter-sweet experience. Despite the project’s success - the realisation my relationship was over was a devastating moment. Here’s the biggest takeaway I learned in all of this.
The Events That Led Me To Start My Buyer’s Agency Business
These are the events that played out in order to lead me to the opportunity that would ultimately change my life and career forever.
How I Built Confidence In My 30's
I wasn’t always the sure, confident person you see today. It took a combination of setbacks, introspection, therapy and true self-awareness to really come into myself as a woman who knew what she stood for and what she wanted.
The Emotional Toll Of Moving House
Moving house is undoubtedly a stressful time in one’s life. The physical toll is one thing but the unexpected emotional rollercoaster ride is what catches many women off guard - myself included. This is what I learned after one very painful move. Read the story of the Cauliflower House and how I made sure my next move was never the same.
A Day Off Grid: How I Give Myself A Mental Health Boost
As driven, ambitious women, we want to do it all - and we can. But at what expense? There are no more excuses. I’m giving you the roadmap you need to keep burn-out at bay - and you can do it in a day for less than $100... (No $5K, 3 day wellness intervention retreat required).
Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.