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Let’s go behind the scenes into my life as a boutique business owner and independent agent.

Here, you’ll find practical business advice mixed with personal stories that share the lessons I’ve learned throughout my two-decade career in real estate.

(To unlock ALL my articles, you’ll need to be an Institute Member.)

Wendy Russell 7/25/25 Wendy Russell 7/25/25

What I Would Do Differently If I Started My Buyer’s Agency Business Again

If we rewound the clock to 2014, here are the things I would do differently / reconsider in my business.

The Importance of Finding Your ENOUGH Number

Wendy Russell 5/22/25 Wendy Russell 5/22/25

Preview

The Importance of Finding Your ENOUGH Number

Finding my enough number and why you need to know yours before burnout makes you want to give up and quit your career altogether.

Wendy Russell 10/15/24 Wendy Russell 10/15/24

How My Business Structure Is Setup

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

Wendy Russell 9/30/24 Wendy Russell 9/30/24

Is Being A Boss-Babe Turning Him Off?

Are men really intimidated by strong, successful women? This is the age old debate circling amongst the women's groups worldwide and with all the stats leaning toward the answer being YES, I beg to differ. Here's why I think it's not the fierce independence that makes them run and hide - it's the energy.