
My Journal.
A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years.
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LATEST POST —
Asking (and getting) Share-Worthy Testimonials
Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.
Why That Coffee Catchup Just Cost You Your Next Client.
When I made a decision to become ruthless with how I spent my time, things started to shift in my career (in a good way). This is how you step into the high-value zone as an agent…
The Real Reason You’re Not Getting Leads
Leads are your lifeblood when you work in real estate but what happens when they start to dry up? This post shares how I get my leads and the reasons you might not be getting as many as you should.
Losing A Deal Is Painful. Here’s How I Move Past It Quickly.
It’s an agent’s worse nightmare. That deal you’ve been working on for weeks just went south and now you’re in a rant about why you need to quit the industry. This post explains how I’ve learned to keep my emotions in check so I can pivot quicker and get on with agent life.
The Best Referral Partners For Real Estate Agents
These are my top referral partners for my real estate business.
Settlement Gifts My Clients Have Raved About
As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.
How I Mentally Prepare For An Auction
Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.
How To Build A Network Abroad
Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.
Breakdown Of My First Month In Business As An Independent Buyer’s Agent
In this post I share a breakdown of what I did in Month One of my buyer's agency business.
How To Transition From Selling Agent To Buyer’s Agent
This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".
How To Win Clients When You’re The Underdog
Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.
Why Every Agent Needs To Build Their Personal Brand
Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?
How I Manage My Energy As An Introverted Real Estate Agent
I love working in real estate but as an introvert, there are times I feel like quitting because this job can be incredibly draining! If this sounds like you, the points I share in this post are going to resonate and give you some goalposts on how you can best manage your energy in the week to week.
The Events That Led Me To Start My Buyer’s Agency Business
These are the events that played out in order to lead me to the opportunity that would ultimately change my life and career forever.
Why The Industry Is Obsessed With GCI And Why You Shouldn’t Be.
For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.
Why The Top Performers Focus On Mindset
Why is it that some of us reach those career milestones somewhat effortlessly whilst others struggle for years trying to make a go of it. The answer - Mindset. This post shares the particular challenge I had when I transitioned from Seller’s Agent to Buyer’s Agent and what I needed to do in order to make it a long-term success.
Is Your Social Media One Big Brag?
The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.
When You Stop Concentrating On The Competition, This Happens.
They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.
The Greatest Real Estate Career Myth Uncovered (and it’s not what you think).
Are you afraid of losing momentum if you take time off? We all know prioritising our health is essential but for me, the thought of putting my career in second place was a non-option - until I was forced to. This is a story about the impact of taking a whole two months off real estate.
When You Find THIS, Your Career Will Take Off.
Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.
Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.