Trust and credibility are BIG bikkies in real estate. Bottom line: If you can’t build trust, you won’t win business and your real estate career will be short-lived. So how do you prove your credibility in a way that people believe you, especially if you’re just starting out? The answer is testimonials. Here’s a breakdown of how I go about asking (and getting) a client review so I’m constantly building trust and authority in my space.

Leads are your lifeblood when you work in real estate but what happens when they start to dry up? This post shares how I get my leads and the reasons you might not be getting as many as you should.

These are my top referral partners for my real estate business.

As a boutique agent with a premium service offering, I’m always mindful I’m gifting my clients something special. This post reveals my top 10 settlement gift ideas that have always delighted clients and left a memorable impression.

Many of my biggest deals and high-ticket clients have come as a result of tapping into overseas markets, especially the expats. This article explains the importance of these relationships and how I go about building and nurturing my international client base so I get more referrals and repeat business from abroad.

I’m talking trusts, bucket companies and all that fancy stuff your accountant needs to be putting you in the loop on. How you set-up your business structure matters - especially when it comes to tax. This post reveals how my entity structure is setup for brand WENDYRUSSELL.

In this post I share a breakdown of what I did in Month One of my buyer's agency business.

This is the story of how I went from Seller's Agent to Buyer's Agent and why it takes around 3 months to transition your mindset from "seller" to "advocate".

Media features position you as the industry expert so if you ever have the opportunity to be featured, you say Yes. Here's how I prepare so I get the most traction out of the interview.

I love working in real estate but as an introvert, there are times I feel like quitting because this job can be incredibly draining! If this sounds like you, the points I share in this post are going to resonate and give you some goalposts on how you can best manage your energy in the week to week.

Having an intuitively formulated Why Statement has brought me so much clarity in recent times. I highly recommend you find the time to deep dive into what is truly driving you and form your own Why Statement. Here’s how I crafted mine.

What we wear matters. Whether we like it or not, clients are judging us on how we present and making a split second often unconscious decision about whether they want to do business with us or not. Here’s how I play the style card to send the right impression.

Whether we like it or not, burnout happens. When you’re driven to achieve, it’s inevitable stress will creep in at some point. The trick is learning to catch it before it becomes full blown burnout. This is why I created a Burnout Plan.

How I go about managing international relationships and ways you can break into a market abroad.

These are the events that played out in order to lead me to the opportunity that would ultimately change my life and career forever.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I learned to manage it.

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

Going out on your own is scary. The self-doubt. The inner critic that silently whispers to you at 3am - “am I even good enough to do this?” And then there’s the money stuff. Will you live the rest of your life wondering what could have been if fear hadn’t got in the way? Because that is what all of this really boils down to. Getting comfortable with that 4-letter word that seems to hold so much power over us.

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).