The Polished Professional
Masterclass for Women in Real Estate
EARN MORE AND BECOME A CONFIDENT HIGH-VALUE AGENT
SECURE YOUR SEAT (click to enrol)
SECURE YOUR SEAT (click to enrol)
“This isn’t just a typical course; it feels like an engaging, meaningful conversation that left me both inspired and empowered to elevate my business on my own terms.”
— Tina James | Masterclass Alumni
Are you ready to step into your power as a high-value professional who attracts A-Class clientele?
Want to:
✓ increase your income
✓ charge your worth
✓ win more business
✓ find work/life balance
Hey there! I’m Wendy Russell. Buyer’s Agent, Introvert and Mentor to women on a path to success. My course is dedicated to teaching you the skillset that has allowed me to leverage my career as an Independent Real Estate Professional — earning a consistent multi 6-figure salary as a boutique agent — working to my own schedule and creating a niche lifestyle business backed by a personal investment plan that gives me the financial independence to live the life I want.
My Masterclass is your ticket to —
✓ Reclaiming your self-purpose with a career blueprint that is aligned to your personal values and goals.
✓ Knowing your worth — having the confidence to set your professional fee to reflect your high-value status and service offering.
✓ Earning more through your ability to confidently negotiate a higher commission split or fee.
✓ Understanding how to use social media to leverage your personal brand so you attract the right clients.
✓ Unlocking your natural feminine skillset to win more business without feeling pushy or salesy.
✓ Building referral partnerships that provide a reliable source of A-class clientele.
✓ Creating the work/life balance you have always dreamed of.
✓ Managing your finances to navigate the real estate feast/famine cycle.
✓ Shifting your mindset to manifest success and abundance.
✓ Creating a personal investment plan to bulletproof your finances and ensure your career earnings support the future You.
Tina James | Independent Buyer’s Agent / Brisbane
“The Polished Professional Masterclass has been a transformative and empowering experience for me as a woman in real estate. The course goes beyond surface-level tactics, encouraging a deep, personal reflection on what success means for each of us. Wendy’s wealth of knowledge, drawn from her own lived experiences adds incredible depth and relatability.”
Whether your goal is to max-out your earning potential as a high-value agent or balance a part-time career and still earn six figures, my Masterclass champions driven women who value a holistic approach to their career and lifestyle.
Meet your Mentor and fellow real estate ally.
About Wendy.
I started my real estate career in 1997 as a naive 17 year old and turned a chance job opportunity into a wildly successful career. I went from administrator to property manager to sales associate to owning and running my own independent agency in the space of 6 years.
In 2014, I became Brisbane’s first solo and independent female Buyer’s Agent and continue to serve clientele in this space. Working in the real estate industry for more than two decades has taught me many lessons and my success has given me the financial freedom I so longed for as a woman wanting complete independence and the freedom to live life on my terms.
Lina Paselli-Kruse | LPK Luxury Home Hosting / Darwin
“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”
The ultimate online course for women in property.
I believe a successful career combines: purpose, joy, financial freedom and balance.
The Polished Professional Masterclass is your roadmap to achieving all four.
Who is this course for?
✓ Buyer’s Agents
✓ Selling Agents
✓ Sales Associates
✓ Administrators (moving to a sales-based role)
This course is for agents considering going out on their own as independents, industry newbies, established agents who are levelling up their professional talent, or administrators looking to make the move to a sales-based role. If you have never worked in real estate but are considering it as a career, this course is a complementary next step to completing your real estate licensing and registration process.
If you work in a service-based professional industry as an independent contractor, the teachings in this course will be highly relatable.
“This is the course I wish existed when I was starting my real estate career”.
After more than 25 years of experience, this course includes everything I know about creating a successful career in real estate. I share key takeaways from my wins and fails in business, and through simple, actionable steps — teach you how to become a confident industry professional who knows her worth.
Louise Nash | Base Buyers Agency / Brisbane
“The course is a fantastic investment for anyone looking to enhance their career prospects and refine their professional presence. Whether you’re just starting out or already established in your field, Wendy’s insights provide valuable guidance on how to elevate your personal brand, communicate effectively and project confidence in any professional setting. It’s a must do for anyone aiming to be polished, prepared and poised for success.”
About The Course / What You Will Learn.
6 Modules with guided online lessons over 6 weeks.
The Polished Professional Masterclass will be offered twice a year via two (2) enrolment intakes.
Enrolments are limited and at the discretion of Wendy Russell.
MODULE OUTLINE
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01 - FOUNDATION
LESSON 1
Creating A Success Mindset
LESSON 2
Uncovering Your Why
LESSON 3
Imposter Syndrome + Building Confidence
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02 - PERSONAL BRANDING
LESSON 1
Your Unique Brand Values
LESSON 2
Authentic Image + Personal Style
LESSON 3
Creating Your Personal Website + Social Media Platforms
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03 - MARKETING
LESSON 1
Developing Your Unique Attraction Proposition
LESSON 2
Storytelling + Social Media
LESSON 3
The Art of Networking
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04 - BUSINESS + NEGOTIATION
LESSON 1
Feminine vs Masculine Negotiation
LESSON 2
Building Quality Referral Partners
LESSON 3
Creating Your Ideal Client Avatar
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05 - LIFESTYLE
LESSON 1
Balancing Agent Life with Personal Life
LESSON 2
Creating Your Ideal Week
LESSON 3
Managing Burnout + Distractions
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06 - LEGACY
LESSON 1
The Power of Personal Investments
LESSON 2
Setting Yourself Up To Invest
LESSON 3
Retirement - Life Beyond Real Estate
Course Bonuses.
✓ 1:1 coaching call with Wendy each week during the course.
✓ Invitation to our exclusive alumni ‘The Stiletto Club’.
✓ An official Certificate upon course completion.
WENDYRUSSELL Institute Members receive 10% off (sign-up here)
WENDYRUSSELL Institute Members receive 10% off (sign-up here)
How It Works
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Work Through Each Module
Set aside a few hours each week (we recommend on a Sunday) to watch the videos and download the accompanying PDF worksheets.
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Complete The Worksheets
Complete the PDF worksheets as guided throughout the course.
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Apply The Learnings
Upon completion - apply your learnings, implement the practical steps and deliver the strategies when you’re out in the field.
Sarah Treen | Central Buyers Agents
“The Polished Professional Masterclass has helped me grow on a business and personal level. I really enjoyed the weekly release of the classes and workbooks. It was great as I could complete it anywhere in the world. I have implemented my learnings and did so from day 1 of the course. I use the tools daily that have been provided and I highly recommend it to other women in the industry.”
What outcomes should I expect after the course?
✓ Practical steps you can immediately apply to stand out as a professional agent.
✓ A notable increase in income / commission - and business in general.
✓ The confidence to view yourself as a high-worth agent.
✓ An authentic personal brand that attracts your ideal client.
✓ A negotiation skillset that feels natural and powerful.
✓ A guide to building a strategic network of referral partners.
✓ Everything you need to know about creating a balanced work week.
✓ A plan to make your earnings work harder through smart investing.
✓ A sense of support from a community of like-minded women.
✓ How to ENJOY your career and structure it to suit your ideal lifestyle.
“A successful career in real estate has given me a strong sense of purpose and opened the door to so many possibilities I never knew existed.
Most of all, it has given me the freedom and financial independence I so desperately wanted as a woman.”
Course timeline and Q & A’s.
Over 6 weeks, I openly share more than two decades worth of real estate knowledge, industry learnings, and business acumen whilst personally guiding you - step by step - through this transitional journey.
By the end of my course, you will have the confidence and the skillset to take your career in the direction you’ve always dreamed.
