My Journal.

A collection of storytelling articles detailing behind-the-scenes insights into my life as an independent agent and solo businesswoman. I share personal stories mixed with practical advice so you can learn the lessons that took me 20 + years.

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CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell CAREER, REAL ESTATE LIFE, PERSONAL BRANDING Wendy Russell

Is Your Social Media One Big Brag?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell CAREER, BUSINESS, REAL ESTATE LIFE Wendy Russell

When You Stop Concentrating On The Competition, This Happens.

They say real estate is one of the most competitive industries in the world of business. I’ll admit, I’ve witnessed the bitchiness, the underhanded play, the backstabbing. But does it really have to be this way? It is only when we learn to focus on our own game that we can progress to new heights of self-satisfaction in our career journey.

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When You Find THIS, Your Career Will Take Off.

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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INVESTING, PROPERTY, WEALTH Wendy Russell INVESTING, PROPERTY, WEALTH Wendy Russell

5 Properties I'll Never Buy

When I’m searching for a client’s Dream Home, a pool is often high on the wish list, BUT, when it comes to buying an investment property, I’m the first to strike out a property with a pool. This post describes why, and identifies other Red Flags in properties you should steer clear of.

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BUSINESS, MONEY, WEALTH Wendy Russell BUSINESS, MONEY, WEALTH Wendy Russell

Is It Ok If You’re In Business Just For The Money?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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PERSONAL, PROPERTY Wendy Russell PERSONAL, PROPERTY Wendy Russell

The Emotional Toll Of Moving House

Moving house is undoubtedly a stressful time in one’s life. The physical toll is one thing but the unexpected emotional rollercoaster ride is what catches many women off guard - myself included. This is what I learned after one very painful move. Read the story of the Cauliflower House and how I made sure my next move was never the same.

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BUSINESS Wendy Russell BUSINESS Wendy Russell

How I Got Over The Fear Of Starting A New Business

Going out on your own is scary. The self-doubt. The inner critic that silently whispers to you at 3am - “am I even good enough to do this?” And then there’s the money stuff. Will you live the rest of your life wondering what could have been if fear hadn’t got in the way? Because that is what all of this really boils down to. Getting comfortable with that 4-letter word that seems to hold so much power over us.

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why I Snubbed The Franchises And Became An Independent Agent

The decision to work under a franchise or go out one your own as an independent agent will heavily determine the course of your career as an agent. Before you make the life-changing choice, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell BUSINESS, CAREER, REAL ESTATE LIFE Wendy Russell

Why The Real Estate Industry Is Obsessed With GCI

For as long as business has been around, we have been benchmarking our view of success in direct correlation with how much we earn. The more we make, the more successful we are considered. Yes, there is truth in this, but as independent women we must create our own personal reference points for what success means to us. Because success can be anything you want it to be.

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