Journal.

My journal is a collection of storytelling posts that highlight my journey as a businesswoman and independent agent. Once a month, I share life lessons, personal insights and practical advice on business, branding, real estate, investing, and balancing a purposeful, lifestyle-driven career.

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REAL ESTATE LIFE Wendy Russell REAL ESTATE LIFE Wendy Russell

How I Mentally Prepare For An Auction

Getting ready to bid at auction isn’t just about having your paperwork in order and deciding on what you’re going to wear. There’s a whole other mental prep that should be taking place if you want to perform at your best. This post shares my pre-auction routine for getting in the zone to show up as my best professional self at auction.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell
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Why Every Agent Needs To Build Their Personal Brand

Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

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INVESTING, REAL ESTATE LIFE Wendy Russell INVESTING, REAL ESTATE LIFE Wendy Russell

5 Properties I'll Never Buy

When I’m searching for a client’s Dream Home, a pool is often high on the wish list, BUT, when it comes to buying an investment property, I’m the first to call out a property with a pool as a red flag. This article describes why, along with the 5 types of properties I’ll never recommend an investor buy.

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