MY JOURNAL is a collection of storytelling articles that highlight my journey as a businesswoman and independent agent. I share personal stories and life lessons, as well as insights into business, branding, real estate, investing, and building a career that gives you the freedom to live a life you love.

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CAREER Wendy Russell CAREER Wendy Russell

How My Career Finally Kicked After I Found This One Thing

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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PERSONAL Wendy Russell PERSONAL Wendy Russell

How I Built Confidence In My 30's

I wasn’t always the sure, confident person you see today. It took a combination of setbacks, introspection, therapy and true self-awareness to really come into myself as a woman who knew what she stood for and what she wanted.

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INVESTING, REAL ESTATE LIFE Wendy Russell INVESTING, REAL ESTATE LIFE Wendy Russell

5 Properties I'll Never Buy

When I’m searching for a client’s Dream Home, a pool is often high on the wish list, BUT, when it comes to buying an investment property, I’m the first to call out a property with a pool as a red flag. This article describes why, along with the 5 types of properties I’ll never recommend an investor buy.

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INVESTING Wendy Russell INVESTING Wendy Russell

How I Created A Wealth Mindset

Breaking the mould on my middle-class upbringing and relationship with money was no walk in the park, but I managed to do it. These are the 6 principles that helped me re-shape my money mindset and open the door to wealth and abundance.

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CAREER, BUSINESS Wendy Russell CAREER, BUSINESS Wendy Russell

The Rise And Fall Of The Boys’ Club

As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I learned to manage it.

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CAREER Wendy Russell CAREER Wendy Russell

Career Or Family? Do I Really Have To Choose?

Can we really have it all? There’s no denying that career obsessed humans face the constant struggle of balancing the work act versus the family one, and in a world where professional accomplishment seems to be valued above successful child rearing, are we really forced to choose one or the other?

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MONEY Wendy Russell MONEY Wendy Russell

The Not-So-Sexy Side Of Real Estate

When I was 19, I was fortunate to meet a person who became one of my greatest mentors in property. In this post I share one critical piece of advice he gave me that led to one of the best buying decisions I’ve ever made. The truth is, despite all the success stories you hear about people making big money in property, few actually get it right, and sadly there are many more tales of distress. You just don’t hear about them. I’m about to spill the beans on Why?

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CAREER, BUSINESS Wendy Russell CAREER, BUSINESS Wendy Russell

DOING IT JUST FOR THE MONEY: is it really ok?

Do we do it for money or something else? Whenever the question of Why is raised, we have our rehearsed response and then we have our real reason. Or perhaps our Why is a combination of both? Admittedly, money is often the one that is left off the table for socially acceptable reasons but should we be shaming others if that really is their driving Why?

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PERSONAL Wendy Russell PERSONAL Wendy Russell

Why Moving House Can Be So Painful

Moving house is undoubtedly a stressful time in one’s life. The physical toll is one thing but the unexpected emotional rollercoaster ride is what catches many women off guard - myself included. This is what I learned after one very painful move. Read the story of the Cauliflower House and how I made sure my next move was never the same.

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BUSINESS, CAREER Wendy Russell BUSINESS, CAREER Wendy Russell

LEAP OF FAITH: getting comfortable with fear

Going out on your own is scary. The self-doubt. The inner critic that silently whispers to you at 3am - “am I even good enough to do this?” And then there’s the money stuff. Will you live the rest of your life wondering what could have been if fear hadn’t got in the way? Because that is what all of this really boils down to. Getting comfortable with that 4-letter word that seems to hold so much power over us.

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BUSINESS, CAREER Wendy Russell BUSINESS, CAREER Wendy Russell

THE JOY OF 100%: to join a franchise or go solo?

Do you align with a franchise group or do you go out on your own as a solo independent operator? For me, this decision was a no-brainer, but before you make the life-changing move, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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BUSINESS, CAREER Wendy Russell BUSINESS, CAREER Wendy Russell

SUCCESS IS PERSONAL: the GCI myth

For as long as business has been around, we have been benchmarking our view of success in direct correlation with how much we earn. The more we make, the more successful we are considered. Yes, there is truth in this, but as independent women we must create our own personal reference points for what success means to us. Because success can be anything you want it to be.

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