MY JOURNAL is a collection of storytelling articles that highlight my journey as a businesswoman and independent agent. I share personal stories and life lessons, as well as insights into business, branding, real estate, investing, and building a career that gives you the freedom to live a life you love.

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CAREER, REAL ESTATE LIFE Wendy Russell CAREER, REAL ESTATE LIFE Wendy Russell

How To Win Clients When You’re The Underdog

Starting out in real estate, business, or any career when you're fresh faced is challenging to say the least. Without runs on the board, how do you prove to a potential client that You are the best choice for them? This post explains how I played the Underdog card to my advantage when I was the new kid on the real estate block, and gives you 4 concepts to adopt to start attracting and winning business now.

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CAREER, BUSINESS, MONEY Wendy Russell CAREER, BUSINESS, MONEY Wendy Russell

Real Estate and the GCI Obsession

For as long as I have worked in real estate, our industry’s obsession with GCI or gross commissions earned has irked me. Why is it that to be considered a success in real estate, one has to close the most deals at the highest values? It’s time we recognise ethics and client satisfaction just as much as we validate earnings.

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CAREER Wendy Russell CAREER Wendy Russell

Why The Top Performers Focus On Mindset

Why is it that some of us reach those career milestones somewhat effortlessly whilst others struggle for years trying to make a go of it. The answer - Mindset. This post shares the particular challenge I had when I transitioned from Seller’s Agent to Buyer’s Agent and what I needed to do in order to make it a long-term success.

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CAREER Wendy Russell CAREER Wendy Russell

Are Your Posts Too Braggy?

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

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CAREER Wendy Russell CAREER Wendy Russell

How My Career Finally Kicked After I Found This One Thing

Finding clarity in your career is no easy task. For me (and most professionals) it is a never ending journey of self-discovery and reflection. Learning to accept the things you do like, and those you don’t, and then having the courage to course-correct where you need to in order to find that state of flow can take years. This is how I realised I’d been playing the wrong side of the real estate fence for way too long.

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CAREER, BUSINESS Wendy Russell CAREER, BUSINESS Wendy Russell

The Rise And Fall Of The Boys’ Club

As a 5 ft woman of asian descent, I accepted I was always going to have a target placed on my head for mistreatment, bullying and condescending behaviour in the workplace, and so it came as no surprise when men in the industry “tried it on” as I like to put it. Here’s how I learned to manage it.

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MONEY Wendy Russell MONEY Wendy Russell

The Not-So-Sexy Side Of Real Estate

When I was 19, I was fortunate to meet a person who became one of my greatest mentors in property. In this post I share one critical piece of advice he gave me that led to one of the best buying decisions I’ve ever made. The truth is, despite all the success stories you hear about people making big money in property, few actually get it right, and sadly there are many more tales of distress. You just don’t hear about them. I’m about to spill the beans on Why?

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BUSINESS, CAREER Wendy Russell BUSINESS, CAREER Wendy Russell

THE JOY OF 100%: to join a franchise or go solo?

Do you align with a franchise group or do you go out on your own as a solo independent operator? For me, this decision was a no-brainer, but before you make the life-changing move, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).

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