Everywhere you turn, professional women are stepping out as the face of their business via a carefully curated visual identity we have come to know as personal branding. When creating a personal brand, most of us liken the process to simply the identity part - how things look. But the true power of brand extends well beyond getting the look, feel and colour palette right. It is how these elements are communicated alongside values and ethos that will determine the success of the brand and the person behind it. The question is… is it all worth it?

What we wear matters. Whether we like it or not, clients are judging us on how we present and making a split second often unconscious decision about whether they want to do business with us or not. Here’s how I play the style card to send the right impression.

The social media sugar hit you get from a good brag-post can be intoxicating but are we doing unrepairable damage to our personal brand just to feel a fleeting moment of validation? This post explores ways we as agents can better position ourselves online to strike the right balance between brag and genuine humble success.

Do you align with a franchise group or do you go out on your own as a solo independent operator? For me, this decision was a no-brainer, but before you make the life-changing move, consider your options carefully. There are pros and cons on both sides of the fence and this post will explain how I came to make my decision (3 times).