DISCOVERY: 10 signs you're a true solopreneur


Who am I?

What do I want?

What am I here to do?

Answer these three and you will master your life.


As an only child, I never craved siblings. In a roundabout way, I had them.

A brother and sister (to another mother) who were 10 and 8 years my senior played the role of siblings but I always looked upon myself as an only child. My sister left home when she was 15 and my father, mother and I moved away to start a new life in Brisbane when I was 8, leaving my brother to pursue a professional fishing career in our hometown of Gladstone, in north Queensland, Australia.

And so, from 8 years old, I grew up as an only child.

I guess I was used to being on my own. I had few friends in high school, and the ones I chose I kept close. I was the girl with the one best friend rather than several friendship groups. I felt more comfortable this way.

It seems that for me, the seeds of introversion were beginning to sprout from a young age and it was probably my high school formal where I really noticed how different I was. When the music played and the girls danced, I just wanted to disappear into the background and slip out the side door to a place of solitude.

As solopreneurs, we never just wake up one day and decide, I’m going to be a solopreneur. It’s something that creeps up on you following a journey of self-discovery.

I also feel that introversion and solopreneurship link hand in hand, which is unsurprising since true solopreneurs, unlike entrepreneurs, build the business around them, and them alone - hence why this career path has always felt right for me.

So let’s explore the signs you could be a (closet) solopreneur.

These were prevalent for me and if you resonate, the solopreneur path is likely one you too should explore (if you’re not already doing so).

1 / You like to work alone, in a one to one or small group setting.

2 / You’re an introvert.

3 / You don’t consider yourself a team player. (Perhaps you pursued a singular sport growing up, like tennis or swimming.)

4 / People have described you as being a control freak.

5 / You love the idea of starting a business but you have no intention of employing a team of staff or scaling the enterprise.

6 / You value freedom.

7 / You find the laptop lifestyle appealing.

8 / You are curious to how you can turn your creative passion into a business idea or side hustle.

9 / You’re a quick learner and avid multi-tasker.

10 / You don’t feel you need the help of others to be successful.


How many boxes did you tick?

For me, it is all of the above.

Being a solopreneur liberates me to live the life I want. I choose my clients. Set my own hours. Charge what I’m worth. And answer to no boss.

I tried the entrepreneur card when I was 23, setting up my first real estate office. We employed a total of 6 staff at our peak - 4 salespeople, a property manager and a receptionist, but I soon realised how draining this all became for me. It felt like I was the mother of 6 children who needed constant reassurance, guidance and emotional support.

I wasn’t ready to be a mum back then. At 41, I’m still not ready. And not only this, I couldn’t help but feel I could make more money if I just focussed on myself without the burden of staff to worry about.

Years later, I proved myself right.

I went from earning a couple of hundred thousand in the real estate business to three times this amount as an Independent Agent on my own, with just one assistant.

Wendy Russell

WENDY RUSSELL is an Independent Luxury Buyer’s Advocate based in Brisbane, Australia.

http://www.wendyrussell.com.au
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TO THE 23 YEAR OLD ME