THE WENDYRUSSELL
BUYER’S AGENT BLUEPRINT
Syllabus & Lesson Plan
Introduction
0.1 Welcome & Introduction
0.2 Meet Wendy
0.3 How To Approach This Course
0.4 Buyer’s Agent Compendium: Workbook
0.5 Booking Your Mentor Sessions
0.6 Exclusive Community: The Stiletto Club
0.7 Legalities & Commission
0.8 Questions
MODULE 1 —
Buyer’s Agent Business Setup
1.1 Fundamentals of Starting a Buyer’s Advocacy Business
1.2 The Importance of Great Systems
1.3 Running Lean
1.4 Legal Structure
1.5 Trademarking
1.6 Finance & Accounting
1.7 Staffing & Contractors
1.8 Your Workspace
1.9 A Website That Sells
1.10 Setting Up Social Media
1.11 Business Tools & Equipment
1.12 Programs & Subscriptions
1.13 Preparing Your Client Prospectus
1.14 Setting Your Professional Fee
MODULE 2 —
Your Personal Brand
2.1 Creating Your Profile & Professional Image
2.2 Brand Values
2.3 Aesthetic & Imagery
2.4 Style Guide (fonts, typeface, colour palette)
2.5 Your Brand Story
MODULE 3 —
Attracting A-Class Clients
3.1 Your Ideal Client Avatar
3.2 Networking
3.3 Strategic Partnerships
3.4 The Power of SEO
3.5 The Art of Storytelling
3.6 Growing Your Database
3.7 Marketing & Communications
MODULE 4 —
Client On-boarding
4.1 They’ve Said Yes - Now What?
4.2 Engagement Forms & Legal Paperwork
4.3 Client Guarantees and Safety
4.4 New Client Administration Setup (using Trello)
4.5 The Client Brief Meeting
4.6 Buyer Brief Preparation
MODULE 5 —
Property Search & Assessment
5.1 Setting Up Search Profiles
5.2 Communication with Agents & the Network
5.3 Social Media Shout-Out
5.4 House-Hunting Practices
5.5 Open Houses versus Private Inspections
5.6 Photography & Videography Tips
5.7 Presenting Properties to the Client
5.8 Due Diligence Reporting
MODULE 6 —
Purchase to Settlement
6.1 Negotiating the Deal
6.2 Contract Documentation Best Practices
6.3 Working with Stakeholders (Solicitors, Brokers, Inspectors, Town Planners)
6.4 The Pre-Settlement Inspection
6.5 Settlement and Handover
MODULE 7 —
Clients for Life
7.1 Managing the Client Experience
7.2 Testimonial Requests
7.3 Nurturing Relationships
MODULE 8 —
Client Case Study
8.1 Client Case Study - Patrick & Carmel
BONUS MENTORING —
1:1 with Wendy
2 x Mentoring Sessions with Wendy Russell.
Unlock your career potential and become a professional buyer's advocate under the guidance of leading independent agent - Wendy Russell, who shares her unique systemised approach to setting up your business + brand, and successfully taking a client through the buying journey from engagement to purchase.