Online Programs and Community for Professional Women stepping out as their own Personal Brand and Business.
I’m Wendy Russell.
Luxury buyer’s agent, social introvert, champagne lover & mentor to driven women.
A career in real estate has given me the freedom of choice I so desperately wanted as an independent woman. Now, I’m dedicated to helping you step out as the face of your own business and brand to build a purposeful career that financially empowers you to lead a life you love.
A life that took me 20 years to create.
Seeing women take the lead in their career and financial future excites me to my core.
I help driven women step into their power as high-value professionals to reclaim their purpose through a career that is values aligned and lifestyle driven.
The WENDYRUSSELL Institute.
For driven, professional women.
Here, you will find articles, insights and resources curated for the driven woman’s path. My two-decade journey as a real estate professional and independent business woman has highlighted the many career challenges women face, and my aim in founding The WENDYRUSSELL Institute was to bring like-minded women together to feel heard, inspired and supported for the duration of their own journey.
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I originally launched Deals In Heels in 2016 as a personal blog sharing the private details of my journey from trainee to founder of my own real estate agency, buyer’s agency and personal brand.
When the Covid property boom hit, my advocacy business, like others in the industry, experienced a surge in activity, and so my writing took a back-seat, but when the timing was right, I planned to relaunch into something greater and more purposeful. I realised my offering in this space was so much more than just a blog, and in 2024 I founded the WENDYRUSSELL Institute and began creating online programs and content that supported the success journey of like-minded professional women.
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THE WENDYRUSSELL COURSE SUITE
THE POLISHED PROFESSIONAL
MASTERCLASS FOR WOMEN IN REAL ESTATE
Transform your career and become the high-value professional agent you were destined to be.
Lina Paselli-Kruse | LPK Luxury Home Hosting / Darwin
“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”
BUYER’S AGENT BLUEPRINT
Make your next big career move as an independent buyer’s agent.
Mentoring for Professional Women.
Have career questions? — or perhaps you just need to workshop your next move with someone who gets it.
Journal.
My personal handbook of stories, lessons and insights.
Your backstage pass to everything I've learned about life, business, real estate and building a successful career as an independent agent.
FEATURED
PODCAST
PODCAST
Build a business that sets you up.
We’re taking you behind the scenes to share everything we know about building a profitable service-based business. Wendy Russell and financial advisor, Cara Brett deep-dive into the success stories of fellow women in business and share personal tips, practical advice and real life experiences (with plenty of laughs thrown in to keep the conversation light).
THE RISING PROFESSIONAL PODCAST
New episodes dropping weekly.
Join the conversation every Monday morning.
With Hosts Wendy Russell and Cara Brett
