Programs, Resources + Community for Women in Real Estate.
GET READY TO STEP INTO YOUR POWER AS A HIGH-VALUE AGENT
Seeing women take the lead in what was once a male dominated industry excites me to my core.
My mission is to help driven women reclaim their power as high-value professionals — giving you the confidence to earn more as you build a career you love … without sacrificing your lifestyle.
I believe work-life balance CAN exist and I’m here to show you how!
MEET WENDY RUSSELL
MEET WENDY RUSSELL
Hey there! I’m Wendy.
Brisbane’s first independent female buyer’s agent and unofficial mentor to women forging a career that offers freedom, flexibility and an income ceiling you can unapologetically smash.
(if you’re prepared to do the work)
27 years ago, I entered the real estate industry as a naive 17 year old with starry eyes and a dream to one day become a self-made millionaire.
Today, I’m a Luxury Buyer’s Agent and businesswoman with a 7-figure personal property portfolio who is passionate about helping like-minded women accelerate in their career, become financially independent and live their dream life.
A life that took me the best part of 20 years to create.
Ready to LEVEL-UP your game?
Resources that will give you the competitive edge.
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I originally launched Deals In Heels in 2016 as a personal blog sharing the private details of my journey from trainee to founder of my own real estate agency, buyer’s agency and personal brand.
When the Covid property boom hit, my advocacy business, like others in the industry, experienced a surge in activity, and so my writing took a back-seat, but when the timing was right, I planned to relaunch into something greater and more purposeful. I realised my offering in this space was so much more than just a blog, and in 2024 I founded the WENDYRUSSELL Institute and began creating online programs and content that supported the success journey of like-minded professional women.
A resource hub for driven women who are stepping into their power as high-value professionals.
The WENDYRUSSELL Course Suite
THE POLISHED PROFESSIONAL
MASTERCLASS FOR WOMEN IN REAL ESTATE
Transform your career and become the high-value professional agent you were destined to be.
Tina James | Buyer’s Agent
“The Polished Professional Masterclass has been a transformative and empowering experience for me as a woman in real estate. The course goes beyond surface-level tactics, encouraging a deep, personal reflection on what success means for each of us. Wendy’s wealth of knowledge, drawn from her own lived experiences adds incredible depth and relatability.”
THE WENDYRUSSELL
BUYER’S AGENT BLUEPRINT
Make your next big career move as an independent buyer’s agent.
“A fantastic investment for anyone looking to enhance their career prospects and refine their professional presence.”
— Louise Nash / Buyer’s Agent
Mentoring for professional women.
Have career questions? — or perhaps you just need to workshop your next move with someone who gets it.
Lina Paselli-Kruse | LPK Luxury Home Hosting / Darwin
“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”
Journal.
My personal handbook of stories, lessons and insights.
Your backstage pass to everything I've learned on my journey to becoming a successful businesswoman, investor and independent agent.
FEATURED
THE RISING PROFESSIONAL PODCAST
THE RISING PROFESSIONAL PODCAST
LISTEN TO THE LATEST EPISODE :
Your career in real estate IS your business.
Treat it like one.
As a real estate professional, you’re in business (whether you know it or not!)
We unpack the how-to on building a service-based business that brings purpose, pride and most importantly… profit.
Get your weekly biz-chat fix.
Join the conversation every Monday morning where Wendy Russell and financial advisor, Cara Brett share personal insights and actionable advice, as well as deep-dive into the success stories and real life experiences of fellow women in business.
