Online Programs, Resources and Community for Professional Women
I help women in real estate step into their power as high-value professionals.
I’m Wendy — luxury buyer’s agent, social introvert, champagne lover & mentor to driven women.
A career in real estate has given me the freedom of choice I so desperately wanted as an independent woman.
Now, I’m dedicated to helping you step out as the face of your own business and brand to build a purposeful career that financially empowers you to lead a life you love.
(A life that took me 20 years to create)
Seeing women take the lead in what was once a male dominated industry excites me to my core.
Where else can you step into a career that has flexibility and the potential to earn well into the six figures, (sometimes even 7) without holding a degree or having to run a complicated and stressful big business set-up. You can achieve this all on your own if you have the confidence, right skillset and know how to play the game.
I know — because I’ve done it, and I’m here to show you how you too can own the room as a high-value professional — but only if you’re willing to go all-in and do the work.
The WENDYRUSSELL Institute.
Join a community of professional women who are stepping up as leaders in their field.
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I originally launched Deals In Heels in 2016 as a personal blog sharing the private details of my journey from trainee to founder of my own real estate agency, buyer’s agency and personal brand.
When the Covid property boom hit, my advocacy business, like others in the industry, experienced a surge in activity, and so my writing took a back-seat, but when the timing was right, I planned to relaunch into something greater and more purposeful. I realised my offering in this space was so much more than just a blog, and in 2024 I founded the WENDYRUSSELL Institute and began creating online programs and content that supported the success journey of like-minded professional women.
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THE WENDYRUSSELL COURSE SUITE
BECOME A CONFIDENT HIGH EARNING AGENT
Masterclass for Women in Real Estate.
Learn the exact skillset I adopt to attract A-class clients and earn a consistent 6-figure income as an independent agent (with a healthy work/life balance).
THE POLISHED PROFESSIONAL
Transform your career and become the high-value professional agent you were destined to be.
START YOUR CAREER IN BUYER’S ADVOCACY
Buyer’s Agent Blueprint.
Set yourself up as a professional Buyer’s Agent with all the systems, tools and processes required to operate your own independent buyer’s advocacy business.
BUYER’S AGENT BLUEPRINT
Make your next big career move as an independent buyer’s agent.
Lina Paselli-Kruse | LPK Luxury Home Hosting / Darwin
“Your mentoring has been absolutely outstanding. Together with The Polished Professional Masterclass, I definitely have all the tools, confidence and good practices in place to deliver new services to investors wanting to dive into the Darwin region property market. Thank you. You are truly amazing, super professional, fun and such an inspiration.”
Mentoring for Real Estate Agents & Business Professionals.
Have career questions? — or perhaps you just need to workshop your next move with someone who gets it.
Journal.
My personal handbook of stories, lessons and insights.
Your backstage pass to everything I've learned about life, business, real estate and building a successful career as an independent agent.
FEATURED
PODCAST
PODCAST
Build a business that sets you up.
We’re taking you behind the scenes to share everything we know about building a service-based business. Wendy Russell and financial advisor, Cara Brett showcase success stories of fellow women in business and share personal tips, practical advice and real world experience.
THE RISING PROFESSIONAL PODCAST
New episodes dropping weekly.
Join the conversation every Monday morning.
With Hosts Wendy Russell and Cara Brett
